On page Search engine optimization is among the most crucial portions of SEO. On Page SEO Techniques are used not only to obtain higher rankings in SERPs, but additionally for running successful Online marketing campaigns. But now Google wants Search Engine Optimization more organized and gives emphasize on On Page SEO Techniques. So at present, it’s a very important ranking factor and my advice to you is, keep track of every page of your site whether On Page Search engine optimization Methods are properly implemented or not.
Best On Page SEO Techniques
what’s On Page SEO?
On Page SEO refers to all the procedures that you can apply on your website to help your website rank higher, such as page titles, internal linking, Meta tags & descriptions, etc. With the aid of On Page Search engine optimization, we may optimize both content and HTML source code of a page. The ultimate goal of on page Search engine optimization is to speak the Search Engines Language and help crawlers understand the meaning and context of your pages. They are: Page Title / Title Tag, URL / Permalinks / Web Address, Meta Descriptions, Meta Tags, Content Optimization, Header tags, Internal Linking, External Linking, Image Optimization, Website speed, Mobile Friendliness.
Page Title / Title Tag
Page Title or Title Tag is the most important on page SEO factor. Since in SERPs, visitors just see the title of content. So the more attractive and optimized your title is the more individuals will click. And your web site will get higher ranking in Google. Some characteristics of a SEO friendly Page Title are: The Page Title / Title Tag must be 100% unique, relevant and meaningful. We must use H1 tags for the Page Title. Title tags must be a maximum of 70 characters long, including spaces. However the best practice is 50 55 characters. Page Title should be no longer than 512 pixels in wide. However the best practice is under 460 pixels.
Title Tag must have the main keywords. Place main keywords as close to the beginning as possible, the closer a word to the start of the Title Tag, the more influence it exerts. Use pipes to separate important keyword or phrases.
URL / Permalinks / Web Address
URL stands for Uniform Resource Locator and it is a reference or address to a resource on the Internet. Avoid using special characters, symbols, brackets, commas, etc. Inside the actual URL. Avoid using stop words in URLs.
Meta Description Tag
The Meta Description is a tag in HTML that summarizes a pages content. So the main purpose of Meta Description is to get the visitor from Google through Organic Search.
Even though there’s no direct ranking benefit from the Meta Description, but it’s a good Search engine optimization practice and Google likes it. Some characteristics of a Search engine optimization friendly Meta Description are: Meta Description should be between 150 to 160 characters. It should contain the main keyword. Meta Description should be the summary of Article because it gives the visitors an overview of the page. Including a call to action in Meta Description is a great practice.
Website Content Optimization
Content Optimization is a procedure in which a website page and its content are improved to turn out to be increasingly useful, valuable and significant to clients. The procedures commonly incorporate fixes and enhancements for specialized execution (ex: page speed) and content duplicate for it to perform and rank better on web indexes.
The header tag, or the <h1> tag in HTML, will as a rule be the title of a post, or other underscored message on the page. It will for the most part be the biggest content that emerges. There are other header tags in HTML as well, similar to a h2, h3, h4, and so forth. Each can have a lesser level of significance on the page, however it truly relies upon how your HTML/CSS fellow did the format. Once in a while, they make your logo the h1 – on the grounds that it’s in the “header”, yet it is ideal to make the h1 the title of the page or post.
Internal links will be links that go from one page on a website to an alternate page on a similar website. They are normally utilized in primary route. These kind of links are valuable for three reasons: They enable clients to explore a site. They help build up data chain of command for the given site.
External Links are hyperlinks that point at (focus on) any website other than the website the link exists on (source). If another site links to you, this is viewed as an external link to your site. Essentially, in the event that you link out to another site, this is additionally viewed as an external link.
Image optimization is tied in with lessening the document size of your images however much as could reasonably be expected without giving up quality so your page load times stay low. It’s likewise about image SEO. That is, getting your item images and enriching images to rank on Google and other image web indexes.
Furthermore, a moderate page speed implies that web indexes can creep less pages utilizing their apportioned slither spending plan, and this could contrarily influence your indexation. Page speed is additionally essential to client experience. Pages with a more drawn out burden time will in general have higher skip rates and lower normal time on page.
Consistently individuals invest increasingly more energy in their mobile gadgets and tablets, yet numerous sites still aren’t intended to represent distinctive screen sizes and burden times. Mobile optimization investigates site configuration, site structure, page speed, and more to ensure you’re not accidentally dismissing mobile guests.